Social Media Management
Grow your brands digital identity to increase exposure and drive sales.
Latest Project: Backpacker Cars
Project Objective
A Melbourne-based business offering vehicles equipped with camping gear needed to grow its visibility and engagement among travellers and adventurers exploring Australia. Despite a great product, they struggled with brand recognition and customer conversion
BUILD STRONG DIGITAL PRESENCE
INCREASE WEBSITE TRAFFIC
FORM PARTNERSHIPS
DEVELOP AD CAMPAIGNS
EXPAND OFFLINE MARKETING
BOOST CUSTOMER CONVERSIONS
Content Creation
As the lead content creator for the business Instagram, TikTok, and Youtube, my goal was simple; to inspire wanderlust while highlighting the unique features of their camping equipped vehicles.
38,000,000+ total views
Tapping into four main content styles:
Vlog | Informative | Viral Trends | Montage
4.6m views
3.1m views
+58,000 Organic Followers
Collaborations
I managed multiple influencer campaigns, selecting collaborators who aligned with the business. Their content drove authentic engagement and brought a sense of community, driving sales whilst building trust and credibility.
10+ successful collaborations
Website Dev
I built a new professional website designed for optimal user experience. The focus was on creating a smooth flow from product exploration to enquiry/booking submission. I also implemented an SEO strategy to increase the websites visibility.
The website was also integrated with UTM tracking links, which allowed me to track visitor sources, ensuring that our marketing efforts were more data-driven
Website Analytics
01/02/24 - 30/09/24
Using Google Analytics and Google Tag Manager to assess the websites traffic and user data
39,000+ Unique Visitors
750+ Enquiry Forms
Graphic Design
I elevated the brands visual identity through a variety of design projects including but not limited to:
Website Icons
T-Shirt Designs
Logo Improvements
Online Adverts
I developed and managed Meta and Google Ads. This involved creating compelling ad creatives, selecting audience targeting, and implementing retargeting strategies to ensure we reached potential customers.
Created compelling, audience-specific ad creatives to boost engagement.
Utilised precise audience segmentation and demographic targeting for maximum relevance.
Offline Adverts
To further our reach, I designed flyers and posters that were distributed across Melbourne. Finding them in:
Hostels
Bars
Street Locations
I found a “loop-hole” for putting up posters around the city, avoiding the high costs of sponsored placements with moveable bicycles featuring our posters.
Partnership
In a major initiative, I spearheaded a partnership with the largest independent travel agency in Australia. This partnership boost sales and introduced a new revenue stream through affiliate marketing, creating a win-win for both parties.
By aligning the business’ vehicles with the trusted name of the travel agency, we gained access to a larger, pre-qualified audience.
