JJCreatives
Work with me
Creator · UGC · Social media management

Content and socials that grow travel and outdoor brands.

I'm Jack Jeffs: a travel creator with 175K followers, a social media manager, and founder of the Sole Drift app. I film, edit and post everything myself, on real trips.

Get 2 free video ideas See the results
  • 200M+organic views for brands
  • 175Kfollowers on my channels
  • 6+years making brand content
  • 30K+downloads in 3 months for my travel app
Jack Jeffs

Jack Jeffs

@jack.jeffs · Travel and adventure
Instagram
86K
TikTok
89K
Founder, Sole Drift app Films + edits in-house Australia + UK
Jack at sunset in the Australian outback, with his 4WD, rooftop tent and awning set up on red sand
27 travel and outdoor brands I've worked with
DJIRed BullOspreyARBInsta360Revolution RaceDecathlonGetYourGuidedryrobeMAXTRAXkomootTropicfeelRobensBlack WolfDometicHingeTravelloBackpacker CarsHappy TravelsRed Paddle CoBushwakkaiTechWorldKoh Tao Scuba ClubMethod Race WheelsSurvivalONTAPLuffare
How I can help

Three ways to work together

Pick what you need. Each one has its own results and examples below.

Social media management

I take over your accounts: strategy, filming, editing, posting, ads and monthly reports.

Backpacker Cars: 4K to 82K followers and 120M+ views in 2 years
See the case studies →

Brand collabs

I feature your product in a Reel, TikTok or Stories on my own channels, made the way my audience watches.

175K followers, 40M+ views on Instagram and 24M+ on TikTok
See collab work →

UGC for ads

Videos made for you to run as Meta and TikTok ads, or use on your website and product pages.

My content and ads drove 30,000+ app downloads in 3 months
See UGC work →
Social media management

Accounts I took over, and where they are now

I ran these accounts end to end: the plan, the filming, the edits and the posting.

Backpacker Cars sells travel-ready 4WDs and vans to people travelling Australia. I ran their socials across Instagram, TikTok and YouTube, and built most of their marketing behind it.

120M+organic views in 2 years
+78KInstagram followers in 2 years
Instagram followers4,155 → 82.1K
Aug 2023
Backpacker Cars Instagram with 4,155 followers when Jack started
4,155 followers
Nov 2026
Backpacker Cars Instagram with 82.1K followers in November 2026
82.1K followers

Everything I did for them

SocialsStrategy, filming, editing and posting
WebsiteDesigned and built it, with SEO
TrackingGA4 set up to see where customers came from
CRMSet up HubSpot with workflows for leads and customer journeys
BrandingGraphic design across the brand
MerchDesigned their tees
InfluencersLanded collabs with creators like @bodhijako and @sophiachiara__
AdsRan their Meta ads for a stretch, plus Google Ads, print and events

Some videos I made for them Scripted, filmed and edited by me

Happy Travels plans trips, tours and campervans across Australia, New Zealand, Asia, Fiji and Europe. I produce and manage their socials.

50M+organic views in my first year
+24KInstagram followers in my first year
Instagram followers31.2K → 55.6K
Oct 2025
Happy Travels Instagram with 31.2K followers when Jack started
31.2K followers
Nov 2026
Happy Travels Instagram with 55.6K followers in November 2026
55.6K followers

Everything I do for them

SocialsStrategy, filming, editing and posting across Instagram and TikTok
Meta adsMade their Meta ad creative
MerchDesigned their tees
Creator contentWorked with their partnerships manager so every influencer video came out strong

Some videos I made for them Made to reach backpackers in Australia and the UK

And more Alongside these two, I've grown and managed socials for other travel and outdoor brands too.

Your accounts could be the next case study.

Grow my accounts
Founder story

I built Sole Drift, a travel app, from nothing

Sole Drift is an app that shows travellers the hidden waterfalls, swim holes, rock pools and beach coves most people walk straight past, all on one map across Australia and the UK.

I founded it and have led it from day one: I built the website myself, did all the branding and design, and grew it with my own content and ads.

  • One map of hidden spots1,600+ places across Australia and the UK
  • Everything before you goWalk time, difficulty, parking, best season and safety
  • Save it and goLists, directions and a community of members
See Sole Drift
Sole Drift app: map of hidden spots across Australia
The map
Sole Drift app: a spot page with walk details
A spot page
Apr 2025

Website live

Built from scratch on Shopify, with the brand, logo and design all done by me.

2025 to 2026

Grew it

Marketed it with my own content and Meta ads, across Australia and then the UK.

3,457 memberships sold
1 Aug 2026

Launched the app

The website's sales paid for building the app.

First 3 months

The app takes off

Downloads in its first three months on the App Store and Google Play.

30,000+ downloads
  • 30,000+app downloads in the first 3 months
  • Top 100Travel apps on the Australian App Store, within months of launch
  • 10K+Instagram followers, from zero
  • 5,000+memberships bought on the website and app
  • 135,000+visits to the Sole Drift websites, Australia and UK

Figures as of November 2026. Memberships and visits cover the website and app combined, Australia and the UK.

What I did myself

Website buildBranding + logoGraphic designContent + filmingMeta adsApp Store marketingEmail marketingSEO blog
Brand collabs

Your brand, in front of my audience

Travel and adventure content made on real trips, with your product where it belongs in the story.

My own channels

I started posting travel and adventure content in 2020 and grew it myself to 86K on Instagram and 89K on TikTok. The same instincts go into every brand video I make.

  • 175Kfollowers across Instagram and TikTok
  • 40M+views on my Instagram Reels, Nov 2026
  • 24M+views on my TikTok videos, Nov 2026
  • 250Kaverage views per Instagram Reel
My newest format

Story-led travel vlogs, edited to keep people watching

My latest collabs are short travel stories with your brand built into the trip, not dropped in at the end. Tap to watch with sound.

More collabs

Reel + TikTok

One video posted on both platforms, with tags and a link to your brand.

Story set

3 to 6 Instagram Stories showing your product, with tags and a link.

Link in bio

Your link in my bio for a month, sending my followers to your site.

Got a product my audience would love? Let's put it in front of them.

Pitch me your brand
UGC for ads

Videos made to sell, ready to run as ads

I make UGC for brands to run on Meta and TikTok, or to use on their website. I've run my own app's ads with the same approach.

Several hooksDifferent openings for each video, so you can test what works
Every format9:16, 4:5 and 1:1 cuts, ready for each placement
Raw + editedFinished edits plus raw clips for your team
Usage rightsAgreed up front for ads, web and paid social
30,000+

downloads in 3 months for Sole Drift, the travel app I founded, driven by my own content and ads. It reached the Top 100 Travel apps on the Australian App Store.

Ads that look like real content, not ads.

Get ad creative
How it works

From first message to results

Free ideas

Tell me about your brand and get two video ideas made for it, free.

Quick chat

We talk through the ideas, your goal and the timing, and agree a plan.

Film + deliver

I shoot on location, edit, and send drafts for your sign-off.

Results

You get the numbers after it goes live, so you can see what worked.

Questions brands ask

How do the 2 free video ideas work?

Fill in the form with your brand and what you want to achieve. Within 7 working days I'll send you two video ideas made for your brand. They're free, with no obligation to work together.

How much does it cost?

Every project is priced to your brief: what you need, how many videos, where it's filmed and how you'll use the content. Start with the free ideas and I'll send a quote alongside them.

How long does it take?

It depends on the scope and where it needs filming, but most projects are delivered within 30 days of agreeing the brief.

Can we run your content as ads?

Yes. Usage rights for paid ads, your website and your own socials are agreed up front, and I deliver ad-ready cuts (9:16, 4:5 and 1:1) with different hooks to test.

Can you film at our location?

Yes. I work across the UK and Australia, with New Zealand next, and I'm open to travelling for the right project. Travel is agreed as part of the quote.

Do you do gifted collabs?

Sometimes, when the product is a genuine fit for my audience. Most of my collabs are paid partnerships.

Which platforms do you cover?

Collabs go out on my Instagram and TikTok. For social media management I run Instagram, TikTok and YouTube. UGC is delivered as files for Meta, TikTok or your own site.

Do you only work with travel and outdoor brands?

Travel and outdoors are my focus, but I work with any brand that fits a travel and adventure audience, from dating apps to eSIMs.

Jack Jeffs smiling on a boat, with the sea and an island behind him
About

Creator first, marketer second

I've been making travel and adventure content since 2020, and I've spent 6+ years making ads, organic content and UGC for brands and running their socials. I still do all of it.

I studied maths with finance, so I look at the numbers as closely as the edit. I also founded Sole Drift, an app for finding hidden waterfalls, beach coves and swim holes, which means I know what content has to do for a business, not just for a feed.

I travel between the UK and Australia, with the rest of my lap of Australia and then New Zealand next on the list, so your content can be filmed wherever your brand needs it.

BSc Maths with Finance Founder, Sole Drift Films, edits, posts Meta + Google Ads UK · Australia · New Zealand next
Free video ideas

Get 2 video ideas for your brand, free

Tell me about your brand and what you want to achieve. I'll send back two video ideas made for it, free, whether we work together or not.

jackjeffscreatives@gmail.com @jack.jeffs on Instagram @jack.jeffs on TikTok

Claim your free ideas

Free, no obligation. I reply within 7 working days.